Partnership and Support

Landsbankinn supports various social initiatives and actively engages in diverse partnerships to encourage development and progress in the community. Through such projects, the Bank engages with numerous facets of the community, such as search and rescue service, cultural activities, innovation efforts, tourism and public health.

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Support for the community is an important aspect of Landsbankinn's efforts under corporate social responsibility. The Bank supports various causes with grants from its Community Fund, through direct financial support from branches to local ventures and mutually beneficial partnership agreements.

Landsbankinn's financial support for larger projects amounted to just over ISK 89 million in 2016. In addition, the Bank's branches support various local projects directly, including sports and youth activities, humanitarian organisations and non-profit organisations. Great emphasis is placed on offering customers socially relevant services and advice. The Bank also wishes to actively participate in the community through consultation and employee volunteerism.

The Bank primarily supports social ventures through three channels: firstly, with grants from the Community Fund awarded unconditionally; secondly, based on mutually beneficial partnership agreements; and, finally, through individual branches who support local projects.

Total support for social activities

89million ISK
  • Varied support for the community that benefits many.
  • Judging panels are to a majority comprised of experts in each field.
  • Equal treatment and diversification ensured in so far as possible in awarding grants.
  • Clear framework for the awarding of the Bank's financial grants.

Community Fund

Landsbankinn's Community Fund is key to the Bank's contribution to the community. In 2016, three types of grants were awarded: scholarships in the amount of ISK 6 million, environmental grants in the amount of ISK 5 million and community grants in the amount of ISK 15 million - a total of ISK 26 million.

Landsbankinn's support for the community has been well established in recent years. Emphasis is placed on ensuring varied support and that the Bank's contributions benefit as many as possible. The Bank has set itself the rule that judging panels shall be to a majority comprised of experts in each field and that the application process for grants is well established and clear to ensure that the Bank's customers and all Icelanders have equal opportunities to apply.

Volunteerism and advise

Landsbankinn endeavours to increase direct participation by employees in the community, through such ventures as advisory service and volunteerism during working hours. Landsbankinn has also volunteered expert employees to ventures having to do with finance and innovation. Landsbankinn employees have held seats on judging panels, including for Gulleggið, the innovation competition of Icelandic Startups, which the Bank sponsors.

Landsbankinn actively participates in financial education programme Fjármálavit, hosted by the Icelandic Financial Services Association and its members. The aim is to instruct 10th grade students in all elementary schools in Iceland in the basics of household finances and inspire teaching about financial matters.


Icelandic Association for Search and Rescue

Landsbankinn is a main sponsor of the Icelandic Association for Search and Rescue (ICE-SAR). With support for ICE-SAR, the Bank effectively backs rescue service and accident prevention throughout Iceland. ICE-SAR is a national association of rescue and prevention squads and one of Iceland's largest volunteer associations. The aim of ICE-SAR is to prevent accidents and save human lives and valuables.


More about ICE-SAR

Gay Pride

Landsbankinn supports the campaign for Icelandic LGBTQI rights and has been a proud sponsor of Reykjavík Pride since the beginning. In addition to providing financial support, the Bank distributes the Reykjavík Pride Programme in all branches, providing increased publicity for the festival, country-wide. During the festival, employees in all branches and outlets wear rainbow-coloured ribbons on their ID badges.


More about Reykjavík Pride

Iceland Airwaves

Landsbankinn is a proud supporter of music festival Iceland Airwaves. The Bank wishes to support young musicians as part of its ventures under corporate social responsibility and actively encourage art and culture in Iceland. Iceland Airwaves was held 2-6 November and, this year like the last, Landsbankinn engaged young and upcoming musicians to get the festival going. East of my Youth and RuGl, along with musician Auður, lead the charge this year.

Interviews with these promising musicians were published on Landsbankinn's Airwaves website and they also appeared at the Bank's off-venue concert held at the Austurstræti branch on 5 November, playing to a full house of happy concert-goers. Landsbankinn also partnered with others to organise the festival's opening concert featuring Emmsjé Gauti and Hildur in Vestmannaeyjar.


Landsbankinn's Iceland Airwaves website

Skólahreysti - Fit for School

Landsbankinn is the main sponsor of Skólahreysti, a sports tournament for elementary schools, and an active supporter of the tournament. The aim of Skólahreysti is to encourage children to be a part of a comprehensive sports experience based on the tenets of physical education. Skólahreysti has grown in popularity each year. Around 600 kids currently compete for their schools and several thousand are active members of support teams. Skólahreysti is also sponsored by the Ministry of Culture and Education, the Nordic Council of Ministers, Toyota and the Icelandic Sports Union and Olympic Committee.


More about Skólahreysti

UN Women

Landsbankinn has had a very gratifying partnership with UN Women in Iceland in recent years and provided financial support for various important projects by the Icelandic Chapter. The Bank sponsors the HeForShe initiative, the goal of which is to encourage men and boys to actively engage in the struggle for gender equality in all arenas. Last fall, the Bank supported the new HeForShe campaign under the hashtag #Ekki hata (don't hate), intended to counteract Internet violence. A video released by the campaign depicted the brutal gender-based violence directed at women and girls in comments and chats online.

In 2011, Landsbankinn signed the Women's Empowerment Principles – Equality Means Business (WEPs), an international venture by UN Women and UN Global Compact. In becoming a signatory, the Bank undertook to work towards gender equality in-house, in accordance with seven guiding principles, to empower women in the workplace and increase participation by women business.


More about UN Women

Menningarnótt - Reykjavík Cultural Night

Landsbankinn has been an active participant in the Reykjavík Cultural Night from the beginning and has both hosted an open house and sponsored the project throughout. The Bank has placed great emphasis on ensuring that its financial support directly benefits artists and groups organising events for Reykjavík Cultural Night. For that purpose, a special fund was created in collaboration with Höfuðborgarstofa. Its objective is to support original and special ideas.

This year, 32 projects received a total of ISK 3.5 million from the fund, which is a good addition to the long-standing and successful cooperation between Höfuðborgarstofa and Landsbankinn. A large crowd attended the various events hosted at Landsbankinn's Austurstræti branch on the night in question and enjoyed a guided art tour, accordion and choir music. The youngest guests were entertained by performance group Lotta and musician Júníus Meyvant played for all ages.


More about Culture Night

The Vigdís Finnbogadóttir Institute

Landsbankinn, along with ten other companies, sponsors the Vigdís Finnbogadóttir Institute of Foreign Languages. Landsbankinn has supported the Institute handsomely over the years. Financial support for the Institute goes towards day-to-day operation and preparation for the founding of Vigdísarstofnun, the Vigdís International Centre of Multilingualism and Intercultural Understanding which will operate under the auspices of UNESCO.

The Centre will honour the work Vidgís has done on behalf of languages and continue her international pioneering efforts as the first and only UNESCO Goodwill Ambassador for Languages.


More about Vigdís Finnbogadóttir Institute

The Football Association of Iceland

Landsbankinn sponsors the Football Association of Iceland (KSÍ). Along with five other companies, Landsbankinn provides financial support for development of Icelandic football country-wide, for all youth national teams and the A-level men's and women's teams.

On the occasion of the men's team success in the European Cup in France, Landsbankinn and other sponsors of KSÍ organised viewing forums and celebrations in Reykjavík. These forums offered free screening of all matches and fun for the entire family.


More about the Football Association of Iceland

Gulleggið innovation competition

Landsbankinn sponsors Gulleggið, an annual innovation competition hosted by Icelandic Startups. The key goal of the competition is to create a platform for young entrepreneurs to practice and gain experience of shaping new business ideas and operating a company. As part of the competition, participants are offered courses, advice and specialist assistance with everything from shaping a business idea to budgeting to communication with investors.


More about Gulleggið

Women in Energy

Landsbankinn is a backer of the association Women in Energy. The association was founded earlier this year and is open to all entities in the energy industry or who are interested in energy in Iceland. The aim of the association is to empower women in the energy sector, encourage better networking among women in the sector and educate and inform about energy issues.


More about Women in Energy

Iceland Luxury

Landsbankinn has partnered with Icelandair Group, the Blue Lagoon and Meet in Reykjavík in a strategic 3-year project to market Reykjavík and Iceland as a destination in luxury tourism. The project is called Iceland Luxury and is hosted and managed by Meet in Reykjavík. The partnership aims to contribute to long-term strategising in tourism, strengthen the image of Reykjavík and Iceland as a luxury destination, increase collaboration between companies in this market in the travel industry and support development of infrastructure and services to the target group. The partnership builds on the work begun with the establishment of Meet in Reykjavík in 2012, an effort also supported by Landsbankinn.

More about Iceland Luxury

Inspired by Iceland

Landsbankinn has sponsored the marketing initiative Inspired by Iceland since it began. The aim of the initiative is to make tourism a viable industry year-round and increase its profitability to generate foreign currency income for the nation. Marketing campaigns are under the name and logo of Inspired by Iceland and Íslandsstofa acts as management company.

More about Inspired by Iceland

Financial education

Landsbankinn has throughout the years emphasised financial education for youngsters in both elementary and secondary schools. The Bank is an active participant in the project Fjármálavit, education material in financial literacy for older elementary school students. The Icelandic Financial Services Association (SFF) initiated the project in collaboration with its members. Employees of SFF members visit schools in their immediate environment and offer instruction based on the material.


More about financial education

Aldrei fór ég suður rock festival

Landsbankinn is one of the main sponsors of the rock festival Aldrei fór ég suður, held in Ísafjörður every Easter. Landsbankinn has supported the festival, conceived and established by musician Mugison and his father, since 2010. This support is part of the Bank's efforts to actively foster the grass root music scene in Iceland. Some amazing musicians appeared at the 2016 festival, including Emiliana Torrini, Agent Fresco and Úlfur Úlfur.


More about Aldrei fór ég suður

Support for sports and youth activities

It is important to Landsbankinn to actively support sports in Iceland. With that in mind, the Bank's branches throughout the country enter into direct partnership agreements with local sports clubs. Special emphasis is placed on supporting child and youth activities and ensuring that the Bank's support profits men and women equally.

Svanni - Women's Loan Guarantee Fund

Landsbankinn and Svanni - Women's Loan Guarantee Fund collaborate to grant credit to women in business. The Fund and the Bank jointly guarantee the loans. Landsbankinn guarantees half of loan amounts and the fund the other half, ensuring easier access to funding to female business operators and increasing the opportunity for women to establish companies. The partnership agreement is part of Landsbankinn's efforts to boost the economy and encourage innovation domestically.


More about Svanni

Cluster initiative in tourism

Landsbankinn has participated in a tourism cluster initiative since the project was launched in 2012. The key goal of the initiative is to increase competitiveness and value creation in the travel industry and the project is guided by the cluster methodology espoused by Michael Porter. Key companies in the travel industry, public entities and companies in tourism support branches or collaborative sectors all join forces in the cluster.

Hafið Centre of Excellence

Landsbankinn is one of the founding members of Hafið, the Icelandic Centre of Excellence for Sustainable Use and Conservation of the Ocean. The Centre is intended to develop ideas for the conservation of the ocean by reducing pollution and promoting green technology. This ambitious and extensive initiative is supported by a wide variety of entities in addition to Landsbankinn. Hafið is a platform for companies, public entities and research institutions to collaborate on marine conservation on an international level.


More about Hafið

Reykjavík Convention City

Landsbankinn participates in the organisation Reykjavík Convention City, responsible for promotion and marketing under the brand "Meet in Reykjavík". The organisation aims to increase the number of conferences held in Reykjavík and the city’s close environs and extend the tourist season into the winter months to better utilise existing infrastructure. Reykjavík Convention City is a joint venture of numerous companies, including Icelandair, the City of Reykjavík and Harpa Concert Hall and Conference Centre. The target group is mostly foreign conference organisers and guests.

Háskólasjóður Eimskipafélagsins fund

Landsbankinn is custodian of the fund Háskólasjóður Eimskipafélagsins, operated in its current form since 2005. Significant changes were made to the organisation of the fund that year with the aim to award financial grants to research students at the University of Iceland. The first grants following these changes were awarded in 2006 and now over 80 PhD students in various disciplines have undertaken research and studied with support from the fund.


More about Háskólasjóður Eimskipafélagsins

The Iceland Ocean Cluster

Landsbankinn is a partner of the Iceland Ocean Cluster, which aims to boost the competitiveness and value creation of Icelandic companies who utilise marine resources, directly or indirectly. Since its establishment, the Iceland Ocean Cluster has contributed to development and innovation in the sectors in the Cluster in cooperation with corporates and educational institutions and published various research and analysis papers. Around 60 companies and institutions in varied marine-related operations in Iceland are formally a part of the Cluster.


More about the Iceland Ocean Cluster